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How to Grow Your YouTube Following

How to Grow Your YouTube Following

Total Word Count: 605

Primary Keyword: YouTube Following

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Secondary Keyword: YouTube, channel, content

Secondary Keyword Density: 5%

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Today, YouTube has over one billion viewers. If you aren’t using YouTube to grow your audience, you’re missing out on a substantial portion of the population, and a great way to increase your influence online. It’s not just viewers you need though. You need users that are actively engaged in your channel. YouTube is a massive opportunity to grow your following for the long-term.

Let’s take a look at some of the best ways to grow your YouTube following. There is no secret formula or unique guide to building up your user base. It’s merely being consistent, providing quality content, and rewarding those who follow you. What does that look like? Here are a few ideas.

Consistency is Key

As we previously mentioned, one of the keys to a successful YouTube following on your channel, and a loyal following is consistency. Pick a theme and stick with it. There’s nothing worse than finding a YouTube channel you like, only to discover that it’s changed direction or not what you thought it was. It’s a good, quick way to lose followers.

Build your brand, and doing it in a way that doesn’t require users to take a lot of time to figure out who you are and what you’re selling. Users subscribe for two reasons: 1) Because they like the content they just viewed, and 2) Because they expect more of the same in the future.

Figure out before you launch your channel what your premise and platform will be. Communicate it effectively across all of your videos so visitors will be able to identify your brand at a glance. You can do this in a variety of ways, whether it is through a channel trailer, via a pitch that lets users know when the next post will be, or through customized thumbnails which will grab the attention of visitors to your channel.

Quality Content

When a person is introduced to your channel, the more of our videos they watch, the higher the chance they will subscribe, thus growing your YouTube following. Watching your videos gives visitors an excellent opportunity to follow you, while also showing them why they should.

One way you can do this is by creating playlists of your content. Organize your videos in a manner that will get good traction through searching on YouTube. You can choose important keywords to drive traffic to your channel. Create themed segments with your videos, which allows you to have control over which video the user will see next. This is especially important as YouTube could wind up playing other content, as opposed to your own after the video is over.

When creating your content, be sure to make it viewable in a format conducive to a mobile device. That does not mean it needs to be recorded and viewed on a smartphone, but rather that you should keep in mind that a lot of content is seen on a mobile device. Create short, consumable videos that will keep followers returning on a regular basis, eager and hungry for more.

As stated previously, there’s no shortcut or secret recipe to growing your YouTube following. Anyone trying to sell you a “get rich quick scheme” is nothing but a waste of your time and money.

When it comes to your YouTube following, more often than not, quality trumps quantity, especially when it comes to your users. It’s more important to have an engaged, valued audience of a few thousand than it is to have a million followers who have no idea who you are or what you’re selling. Find your niche, create your content, and build your following.

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How Link Building Affects Your Marketing Strategy

How Link Building Affects Your Marketing Strategy

I get it. You want to be discovered. And search engine optimization is part of that. But it’s easy to stuff keywords into your articles or blog posts anywhere to get visibility. There’s more to online marketing than that. There are specific techniques you can employ to get the best out of your marketing strategy without affecting the readability of your content.

You have to use keywords the right way, or you won’t get noticed like you thought you would. Google and other search engines are smart. They value quality over quantity and can identify keyword density and its effectiveness.

Techniques

Engaging online with people who already interact with you and your website promotes your website to relevant audiences. By showing an interest in your followers, you present yourself as genuine and sincere, and you can provide a more meaningful and customized experience for them. Use a blog to accomplish some of this. You can create sharable content by being unique and original. Linking to other blogs or external sources shows that you foster a community of sharing within the industry and value the opinions of other industry experts.

Case studies highlight individual clients and their success stories. It helps other potential clients feel like they have second-hand experience with what you do and makes you more trustworthy. Present these case studies in a visual format like a video showcasing a client interview, or ask your clients to write a quick testimonial you can post on your site.

Pump out news articles to your readers that are relevant to your industry. Keeping up-to-date on the current trends or industry struggles will always benefit you in ways other than direct marketing. Sounding knowledgeable when you speak with clients will get you farther than almost anything else will.

Online promotions or contests engage your social media followers, inspire friendly competition, and offer freebies that everyone likes. This is one of my favorite SEO marketing techniques because it gets the online community buzzing about your brand, no matter what sort of freebie you’re offering.

You should always use these marketing techniques safely and effectively. Ethical business practices and principles are at the core of everything you do. Using these techniques effectively can help you improve your marketing strategy performance and maintain integrity.

Link Building

Search engines are smart enough to recognize quality over quantity, so link building is an essential marketing tool that you shouldn’t overlook. Acquiring links from education websites and other trusted industry experts can drastically increase your rank on any search engine and make you easier to find.

I would even go so far as to say that it’s impossible to rank on Google or any other search engine without links. Here’s why:

  • Links are Google’s #1 ranking factor
  • Links define the entire internet
  • Links point to other great content that deserves to rank as well
  • Links transfer power and trust, hopefully back to you
  • Links help people discover your site

As I mentioned above, blogging is a great way to start link building. Linking to relevant external sources in your blog helps to build credibility with other experts in your industry. By sharing blogs on social media sites, you begin to develop inbound links as well.

Linking to other blogs on your site sometimes generates a ‘return the favor’ sort of attitude within the community, and simply linking to other people’s work can build a good linking foundation. You can also create organic inbound links by guest blogging on someone else’s site.

Researching the links your competitors use is a useful tool for knowledge building. You can learn a lot from the way your competitors link to other content. You gain valuable insight into their strategy, the keywords they are using, and what they feel is important. Using this information, you can build better links to outrank them.

Calls to action with internal links keep people on your site and help them to discover more about you. Writing content that links back to yourself does many things. It creates a backlink, and it promotes other products or services you offer. You can use these tactics to upsell as well.

Providing your users with genuine, useful content comes in many forms. It is critical that you understand how to use keywords effectively because keyword density impacts the readability of your content. Link building techniques provide structure and understanding to what you should publish.

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Choosing Topics That Draw Visitors to Your Website

Choosing Topics That Draw Visitors to Your Website

By now, most online marketers know the basics of maintaining a relevant website. Regular updating, easy readability, intriguing headlines, and accessible writing are all widely understood to be essential to keeping people interested in your website.

However, none of these things address the most essential aspect of generating and maintaining traffic that can ultimately be turned into sales. That all-important detail is…finding topics your audience will be interested in to begin with. 

Topics Are What Matter

No matter how often you update your site, how well-written your material is, how cleverly you promote your content with catchy headlines and good writing, it will all come to nothing if the subject matter is boring.

The trick is to come up with topics that your visitors will want to read and which also make them feel that your site is worth visiting again when they’re done.

Today’s internet audience is amazingly fickle, so if you can’t keep a steady stream of relevant, compelling topics coming out, then you will find your traffic tumbling as your audience deserts you. 

Uniqueness is Gold

What actually constitutes compelling website topics? That, of course, will vary widely based upon what the subject matter of your website is. However, there is one characteristic that readers value which cuts across all possible topics. That golden characteristic is uniqueness.

No matter how well-done your article is on the topics you cover, it will fall flat if people have already seen it before. No one wants yesterday’s news or content that they can get anywhere.

What attracts and holds traffic are articles that you have but that no one else does. Once you establish a reputation as a website with a fresh perspective with info that only you offer, you will find traffic flocking to your site from all over on a daily basis. 

How to Know What is Unique

So, how do you know what is unique? There is really only one way to find out, and that is to see what everybody else in your market is doing for readers like yours.

Monitoring the sites of your competitors and sites dealing with areas related to your field will give you an overview of the types of topics and subjects of interest that others have already covered. Your task then becomes coming up with material that these other sites have not explored. 

How to Choose a Topic 

Ideally, after familiarizing yourself with what others have done, you will be able to come up with topics that are completely different from what anyone else is doing. It can also be effective to do articles similar to what others have done—provided that you have a fresh perspective on them.

Often, there is a lot of content out there on a certain subject, and everybody saying the same old things but using marginally different variations. You can attract a lot of traffic if you can approach these old subjects from a new angle or with fresh information. What is old can be made new again, provided you have an original and interesting way of looking at it. 

Finding topics that draw traffic to your website is something you can do if you carefully monitor the web. Unfortunately, many people are too busy running their business or other enterprise to devote a lot of valuable energy to keeping their website current with relevant and unique content.

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Content Marketing for Long Term Success

Content Marketing for Long Term Success

Content marketing is one of the fastest-growing forms of advertising online, and for several good reasons. More and more people are learning the power of strong content that potential customers are looking for, so it’s important to know how to make content marketing work for your long-term success online.

Content Marketing is Cheap

Yes, it is cheap, at least when you compare it to other forms of marketing that are out there for online marketers such as pay-per-click, media buys, video ads, and much more.

Content is not just limited to articles, as it can encompass all types of media, such as infographics (which are extremely popular now), videos, images, how-to reports, and slideshows.

In fact, it is best to diversify your content so that people do not get bored with the same content type all over your site.

Finally, it is best to get to know what type of media works best in your industry. Some industries, such as an auto repair business, would do best with how-to videos so people can see exactly how to fix a certain vehicle. Other industries, such as a logistics company, may do better with the use of the visually appealing infographic.

Test to see what works best for your industry, and you will see how cheap content marketing is when compared to the leads and sales that it generates.

Content Lasts Forever

Well, it may not last forever, but once you publish your content online, that piece will be available for as long as you allow it—meaning that people will benefit for a long time.

Unlike a TV ad that will be gone after the marketing campaign is completed, a content marketing campaign will create content that will last for years.

In essence, you are creating an asset that customers can reference for years to come. And, with the cost of content marketing being lower than other forms of advertising, your return on investment is often high.

Also, the longer that your content is online, the better chance it has of being linked to from other authority sites in the industry. The more links, likes, shares, and tweets that you get will just help solidify the investment that you initially made.

Become an Industry Expert

One more thing…The content that is created during a content marketing campaign will also help establish you as a known expert and authority in the industry that you are in, provided that you are supplying new and fresh thoughts. This will increase the likelihood that any leads you receive will be pre-sold and more likely to purchase what you have.

Becoming an industry expert is not only desirable among your peers, it’s also extremely valuable in the eyes of the search engines—specifically Google. The more content that you produce on a subject, the more you will start to organically move up in the search engines, thus increasing your traffic.

Getting Started

Content marketing will only grow in importance and effectiveness from here on. Since customers are already looking for and expecting specific industry information, it’s up to your company to get on board with this trend or risk losing a large portion of online visitors to someone else

Customers want to learn and trust the company they are doing business with, and content marketing will get you started in the right direction. It does not work overnight…but it does work!

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Get To Know The Four Ps of Marketing

Get To Know The Four Ps of Marketing

Marketing isn’t easy, and without a proper marketing plan in place, your company may suffer. The main ingredients for a successful marketing campaign are the four Ps. These essential marketing items are product, price, placement, and promotion. To provide a positive experience for your customers, it is in your best interest to ensure that each P works with all the others.

It takes a lot of work and effort to determine what customers want and need, as well as identifying their shopping habits. Once these steps are taken, you will then need to produce your product, find the right price point, and promote it. All of these actions must be taken together to avoid problems. Let’s explore the four Ps of marketing, determine what they are, and how they work together.

Product

Your product is the heart of your business. It is near and dear to your heart, and if you’ve done your homework, it’s something that is unique to the market, allowing it to stand out from the rest of the competition. The challenge with any product, however, is remaining distinct and unique. From a product perspective, it is best if you have a solid understanding of what customers are looking for in regards to benefits and features.

It’s also imperative that you learn how they will use your product, that way you can make sure the product you’re offering fits their wants and needs. If the product doesn’t fulfill a need, it won’t be likely that customers will purchase it. Perform market research to have a good idea of ways your product will be used.

Price

Of course, your product is only going to sell if you set the appropriate price point. Your business will want to use production costs, projected fulfillment, and other key metrics to determine the proper price for your product. Make sure you are conveying the quality of your product to customers when considering the initial amount of your product. At the same time, do what you can to keep in mind how the price you select, along with costs of manufacturing and production, will have an impact on your product in the long-term.

Placement

In today’s market, placement is no longer simply about identifying the appropriate retailers or best locations. There are now many other channels and outlets to give consideration when thinking about your product placement. Where is the area with the highest foot traffic? Which retailer is showing growth and expansion? What businesses does it make the most sense to establish a partnership with?

These are all questions you will want to consider when it comes to product placement, but you’ll all need to think about the digital aspect of marketing. Will you want to have a social media campaign? Ensuring your product is in a spot which will gain traction and attention in the market is the key to successful product placement.

Promotion

With the continued growth and immersion of our lives into social media, it only makes sense to promote and market your product online. This means that your product marketing needs to be multi-pronged, something that did not require as much attention in the past.

Nowadays, customers want to see the product first-hand. They want to interact with it, ask questions about it, get answers about it and learn more about the brand, all from the comfort of their home. Provide high-quality videos and content to your potential customers, and they will reward you with their loyalty.

Take time to understand each of the four Ps and how they can make or break your marketing campaign. Have a strategy for each ingredient, and focus on trouble spots that may disrupt a successful product. Pay close attention to the four Ps of marketing, but also consider other marketing resources which can accentuate and highlight your product.

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How to Use Bing to Advertise

How to Use Bing to Advertise

Bing Ads is an advertising platform used to display ads on the Bing network including bing.com, yahoo.com, and aol.com. Smaller affiliates like duckduckgo.com and slickdeals.net also fall under this umbrella.

Ads show up on Bing when a visitor searches just as they would on any other search engine. The top and sides of the page are premium real estate, and you want to be sure people notice you first by making your ads relevant.

How Bing Advertising Works

Bing shows ads relevant to a visitor’s search based on the terms used. Searching for “hardware store Kansas City” will return ads for hardware stores in Kansas City. Yes, that’s quite obvious. However, you may not know that whenever someone conducts a search, Bing gives ad placement to the highest bidder. Just because you have an ad on Bing, doesn’t mean people will see it.

Bing makes money off of the ads businesses place, so if you outbid your competition, your ad is more likely to appear. However, Bing only gets paid when someone clicks an ad. That’s because you only pay Bing when someone clicks on your ad.

This is why relevancy matters. If you operate a hardware store in Chicago, your ad will never appear using the search terms above no matter how much you bid, because no one would ever click on it. They need hardware stores in Kansas City, not Chicago. Showing irrelevant ads profits no one.

On your end of the ad, make sure when a visitor clicks your ad, it sends them where they expect to go. If your ad promotes drills, send the clicker to the drill page of your hardware store website, not the page with pipe fittings.

Advantages of Bing

Bing has a host of advantages that are similar to other search engines. Using proper keywords, you get your business in front of people when they need it, increasing your conversion rate. You only pay if your ad works, so you don’t spend money on useless advertising, and you’re less likely to exceed your budget by placing bids for the maximum you’re willing to pay.

You can also track your engagements on a dashboard, showing you how many people saw your ad, how many times they clicked, and how much you paid for each click, giving you the ability to segment your future ads based on what worked and what didn’t.

While Bing doesn’t have the same volume as Google, this proves to be beneficial. Fewer businesses advertise on Bing, meaning less competition for you, better ad positioning, lower cost per click, and higher quality conversions.

Cost of Bing

A pay per click model determines how much advertisers pay for ads. You only pay when someone clicks your ad, but how much you pay depends on how much you bid. You pay different amounts based on keywords. Niche keywords in small communities can cost less than .20 while popular keywords in big markets cost more than $20.

Bing’s keyword planner suggests bids for your ads, so you have an idea of how much you need to bid for your ad to appear in someone’s search terms. You choose how much you are willing to pay based on how much you stand to profit from acquiring conversions. $20 is worthwhile if a new customer means $500 or more to your business.

Factors to Consider

Switching to Bing from Google doesn’t mean you’ll lose your previous campaigns. When you sign up for a Bing account, you have the option to import these from Google AdWords. You can then use them to run similar campaigns and benchmark which service is better for your business.

Diligent keyword research tells you which terms have high volumes and low competition. Bid on keywords with purchasing intent. If someone searches for “best toilets to buy,” it’s likely they plan to buy one soon. If they search for “best art gallery near me,” you don’t want your hardware store ad to appear. That is unless you also offer hardware services.

After selecting targeted keywords based on your product, service, or location, you can also choose your match type. This allows you to select how closely you want your keyword to match the user’s search when your ad appears. Broad matches will look for searches containing synonyms of your keyword, whereas exact matches will only show up when someone searches for that exact keyword or phrase. Broad matches have the potential to appear on searches that aren’t relevant to your business, so you may have to narrow your match type over time after some careful study.

After several months, you should review and optimize your ad to improve future results. You have visibility to keyword impressions so you can refine and change as needed. Remember to remove negative keywords from your campaign.

Bing has a variety of targeting options you can use after you evaluate your initial campaign. You can run A/B tests, increase your visibility on weekends where you see more traffic, and bid higher on demographics like age or gender.

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Best Apps for Mobile Marketing

Best Apps for Mobile Marketing

It’s easy to hunker down and turn off distractions to get things done on your computer. But in an increasingly mobile society, sometimes you need to work on the run. With the wealth of apps available today, you can leave your bulky computer behind and work efficiently with your phone on the go.

Tweetbot

Sometimes a never-ending list of tweets is hard to sift through for relevant content topics or sort out what you care about most. Tweetbot organizes your feed however it’s most productive for you. Whether it’s a list or a channel, Tweetbot can separate your stream so you can tweet or reply directly in the app in a more digestible way.

Flow for Instagram

If you’re a heavy iPad user, you’ve noticed that your Instagram feed doesn’t look quite right. The official Instagram app doesn’t render well across devices, but Flow provides a solution. With a display made for iPads, you can browse, follow, comment, or like from the app without dealing with stretched images.

Dropbox

File management is a huge part of an organizational workflow. Instead of making a note for yourself to follow up when you get back to the computer, download the mobile Dropbox app to preview files like images, or share them for an upcoming campaign.

Nimble

Keeping in contact with influencers is critical for marketing managers. The Nimble app integrates with the social profiles for each of your contacts so you can stay connected to your network no matter where you are. Sync your phone’s contacts with Nimble so it will search for new social media profiles to follow.

Mention

Mention listens, so you don’t have to engage as often. You can focus on other things while Mention finds brand mentions all over the web from blog posts, social media updates, or anywhere someone mentions your keywords. Use these mentions to follow up and stay in contact without the effort.

IFTTT

IFTTT stands for If This, Then That. There are hundreds of recipes to choose from and implement, or you can create your own. Relevant social media sharing gets an upgrade by setting up your profiles to share only when they meet specific criteria.

Aviary

Supercharge your editing power by using Aviary’s suite of editing tools. You can edit existing images or create new ones. With more filters and advanced options that your phone’s default tool, you can share moving images and stand out from the competition.

Flipboard

Link your social media accounts, set up content preferences, and organize categories in this RSS feed in a flippable format. Discover new content, stay relevant on any topic, and quickly swipe through for the latest updates.

Prismatic

Prismatic delivers content catered to your interests, so you don’t have to go looking for it. The more you use it, the more it learns about your tastes, so each individual gets a fully customized stream. It gets smarter, so you get smarter.

Dashboard for Google Analytics

Get the best Google Analytics right on your phone. You can check traffic stats and campaign results on the move, and it shows a visually stimulating display of all the same analytics you find on your desktop. It’s great for managing your social media campaigns.

MailChimp

Forgot to send out that marketing email before you left the office? No problem. The MailChimp app is a helpful way to manage your campaigns from anywhere. You can control lists, send campaigns, and view stats all from your mobile device. If you use an iPad, you can download the companion app to edit on the go.

Quora

Marketing specialists always strive for relevance to their audience. It’s the best way to reach people, promote your brand, and influence the online community. But it’s not always easy to know what people think of you, the latest trends, or what’s happening in their neighborhood.

Quora crowdsources answers, so it’s an excellent source for information and content ideas. You can post questions and answers, or search trending topics to gain valuable insight into products or services.

In our increasingly mobile society, it’s hard to move and work at the same time. These apps make it easier to stay connected to your network of leads, influencers, competitors, and campaigns so you can increase productivity and remain relevant every day.