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Expanding Your Content Presence

Expanding Your Content Presence

Content marketing is becoming more important than ever.  The absolute best way to create a popular website and build a list of loyal readers is to deliver high quality, informative, and entertaining content.  This may sound easy but after a few months you begin to run out of ideas.

Since you don’t want to keep posting the same thing over and over again, you’ll need a strategy for creating engaging new content.  The following is a simple technique that will allow you to take one piece of content and turn it into a variety of different things.

Where to start

You should start with the most popular content that you already have.  What’s been liked, commented on, and shared the most? It could be a video, podcast, article, or email so long as it was well received and pulled in a lot of traffic.  Longer content works better than shorter pieces but any size will do.

Take this material and extract the main information.  You’ll want to have the general idea or topic of the content as well as the main points it touches on.  Take this and turn it into a rough outline that can be used again.

Books and Reports

The easiest thing to do is hire a writer.  Give them the outline you created from the popular content and tell them you want a short book or a report based around that information.  This can be written rather quickly and can be a great resource.  You can send it out for free to your list, use it to get new subscribers or even sell it on Kindle.

Videos

Videos are popular and high value pieces of content.  They can easily be created from the outline you made previously.  There are a few options but one of the easiest is to simply make a slide show based on the information.  With a little music and the right branding, a video like this can help drive traffic to your site and increase your presence on places like YouTube.

Serialized Articles

You may find that one of your most popular pieces of content is also one of the longest pieces you have.  These are great candidates for serialized articles.  Rather than simply writing one post, you can write a few and release them over a period of time.

This is a great option for newsletters but can also work well for blogs.  Since people will need to come back to read the new articles, you’ll have returning visitors.

It can be tough to come up with a constant stream of content.  High quality material is, however, more important than ever so implementing a strategy that helps you expand your content can be a great idea.

You probably already have a few great options and a little time or money is all that’s needed to turn them into something else. 

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Anatomy of a Good Advertisement

Anatomy of a Good Advertisement

Advertising is a major part of marketing.  As far as some people are concerned, it’s the only thing marketing really does.  While we know this isn’t exactly true, learning how to create a good advertisement will help you get the most out of your investments.

Most of the advertising you’ll do will be paid graphical ads which appear on other websites.  You may also do some sort of Google Pay-Per-Click, but the concepts are basically the same.  The goal is to grab people’s attention and get them to click your link.  This article will help you do exactly that.

Short and Sweet

 People are exposed to such an excessive amount of advertising these days that you don’t get much of their attention.  You may get a second, at most, before someone has decided to engage with or ignore your advertising.  This means the impact your ad makes needs to happen right away.

Simpler and shorter is better.  If it can be done in only a few words, that’s the best way to go.  Remember that your ad won’t be very big. It won’t be able to do much, because you want to keep your costs down.  Something short, direct, and engaging is what you’ll need.

Engage

 The biggest problem with a lot of advertising is that it tries to sell to customers.  While this might be the point of the ad itself, it would be far more successful if it could engage the customers somehow—just enough to click on the ad.  You want to make them think, to make them stop and consider your ad or click through to find more information.

The key to engaging your viewers is to understand them.  What are their hot-button topics?  What can you hit on to really get them going?  Consider being a little controversial.  Avoid the most obvious route and choose a message that will really force them to click.

Asking for their opinions can help.  Running a contest that requires player participation is great.  At the very least, use a message that might make them a little upset so they’ll be more inclined to click through and see what you’re talking about.

Tracking

 Tracking may not seem like a major part of a good advertisement, but that’s just because customers will never see it.  From the business side of things, however, tracking is one of the most important elements in any advertisement.  Tracking is important because you’ll never truly know how successful an ad is unless you have a way to track its effectiveness.

There are a number of great tracking programs you can use and many of them are free.  You’ll be able to see exactly how many times the ad was displayed, how many times it was clicked, and even things such as where the visitors went or how long they stayed.  This is invaluable information which lets you perfect your advertising in the future.

Creating great advertisements is hard when you’re doing everything yourself.  What you need is a team of experienced and dedicated professionals that can do all of the work for you.