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How to Grow Your Blog Into a Business

How to Grow Your Blog Into a Business

Most of the time, businesses start blogging as a way to build an audience. However, the reverse seems to be happening. More and more people with blogs are starting to monetize their traffic. It makes sense because one of the hardest things to do as a business owner is grow your traffic. If you grow your blog first, you already have a solid following to support your business idea.

Starting a blog is easy, but if you want to make money later, you need to think about your strategy and set yourself up for success. It’s important to know what you need to grow your blog and grow your traffic.

What is a Blog?

A blog is a weblog of content updated regularly. It’s an online publication written in a personal tone, meant to share opinions, teach others, develop a personal brand, or sell products or services. Blogging is fulfilling, but it also requires commitment.

It’s important to be consistent, no matter how often you publish. Your audience grows to expect your posts, so keep at it, and don’t disappoint them.

How to Start a Blog

Finding the time to flush out your ideas and do it consistently is the hardest part of blogging. Once you find the time, starting a blog is straightforward. Consider your opportunities to monetize your blog, determine your audience, and plan a publishing strategy.

You need to think like an entrepreneur to make this venture profitable in the future, so map out the groundwork for your distribution and monetization now.

Ways to Make Money

Most people think of running ads on their blogs as a way to make money, but there are other ways. Building a loyal audience is more important than building a big one, and you won’t earn the trust of your followers by spamming them with ads all the time.

Instead, think of ways you can sell physical or digital products that align with your audience. Sell your services as a writer or designer. Publish a book. Create subscription-based packages with platforms like Patreon. Do paid reviews or become an affiliate for other brands.

You have to enjoy blogging for it to succeed. Dedicate yourself to serving your audience as best you can.

Pick a Niche

With all of the information on the internet, it’s hard to stand out. Try to choose a topic that’s hard to find elsewhere. It’s also critical to choose a niche audience. There are so many internet users that it’s impossible to appeal to all of them.

You can focus on a specific location, present your content in a different style, or focus on a smaller segment of a bigger market. For instance, writing about steakhouses in Kansas City that serve steaks larger than forty-two ounces allows you to focus more deeply on your topic that choosing to write about steakhouses in general.

Choosing a Platform

When it comes to hosting your blog, you have two choices. You can host it yourself or host it on a paid platform. If you host it yourself, you have more customization options. You still have to pay a fee, but it’s less than a paid platform, and you have more flexibility in design.

Using a service to host your blog is the best option for those who don’t know a lot about design or HTML. Some options include Blogger and WordPress. Think about how you want to monetize your blog because not every platform gives you what you need.

You can also use free platforms like Medium or Tumblr. They have built-in audiences, making it easier for you to get started, but they provide less customization, and your blog design ends up looking like everyone else’s on the platform.

Picking a Name

This is a great time to think about what you want to name your blog. Unless you plan to build a personal brand or portfolio, don’t use your name. Think of something catchy, fun, and descriptive of your brand. This name should reflect your blog’s identity, add personality, and be easy to remember and type.

Groundwork for Growth

Thinking about how to grow your blog and having a solid plan in place helps you to build momentum quickly once you get started. If you don’t have a plan, you may end up struggling with distribution because you don’t have a strategy. Publishing is nerve-wracking, but having a plan can alleviate some of that.

Planning for growth involves collecting emails as soon as possible. Use a service like MailChimp to store your subscriber list and make distribution easy. It’s free for up to two thousand subscribers. You can also use MailChimp for signup forms, which is a critical piece of capturing this information.

Embed your signup forms directly into your content with a call to action to subscribe, so the experience is seamless for your audience and easy to manage for you.

Blogging can be stressful, but it’s also a blast. Use these tips to think about how you can grow your blog to make money later. The great thing about starting a blog is that you don’t have to quit your day job until you start making money. If done right, once you start making money, you’ll grow quickly.

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Strategies for Blog Traffic

Strategies for Blog Traffic

Blogging can be a great way to share your thoughts and opinions with the rest of the world. It can also be a wonderful way to attract droves of new visitors to your website. Millions of people check thousands of blogs every single day and posting high quality content will let you tap into that.

It is important, however, to remember that not all blog posts are created equal. Some will simply attract far more attention than others, often for years into the future.

You may also find that in your efforts to create quality content, it can be frustrating and challenging to come up with content ideas that won’t take forever to produce!

Here are a few suggestions to help you get the most out of your blog:

Reviews

Reviews are one of the most searched-for types of content on the web. People want to find reviews of products, movies, books, and even services.

Online reviews have become so popular, in fact, that many people won’t head out to a restaurant without first reading a review.

Finding things to review is easy. Simply look for some products or services that are relevant to your niche. Books are great because they don’t take long to read and are one of the most searched for types of reviews. Including the name of the book in the title of the post will also help with search engine optimization.

Tutorials

Instructional information is another popular variety of web content. Thousands of people search for tutorials on a vast range of topics every day. If you know how to do something particularly well, this could be a great option.

Tutorials can either be video or text based, although the text based tutorials generally have a healthy amount of example pictures. The best way to come up with a good tutorial is to think of things which people often ask about. They can be simple or truly complex topics. Best of all, tutorials are incredibly easy to share throughout the web.

Lists

Lists are another popular option. They’re easy to read, they deliver information in a concise manner, and they can be used to promote a variety of products or services. Most lists will follow a basic “Top 10 Best” or “Top 5 Worst” format.”

The best part about a list is that they don’t require much writing talent. You can easily compile a list of the 10 best marketing books or the 5 best affiliate programs in only a few minutes. Promotion can be done by including an affiliate or referral link for the last product on the list.

Why they work

All three of these can drive a significant amount of traffic to your site. They do this because they’re exceedingly useful pieces of content. Reviews, tutorials, and lists of suggestions actually offer something of real value to your readers.

If your visitors find the information to be helpful and informative, they will likely share it with other people they know. When your blog posts are shared on other websites, you’re essentially getting free promotion.