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Choosing Topics That Draw Visitors to Your Website

Choosing Topics That Draw Visitors to Your Website

By now, most online marketers know the basics of maintaining a relevant website. Regular updating, easy readability, intriguing headlines, and accessible writing are all widely understood to be essential to keeping people interested in your website.

However, none of these things address the most essential aspect of generating and maintaining traffic that can ultimately be turned into sales. That all-important detail is…finding topics your audience will be interested in to begin with. 

Topics Are What Matter

No matter how often you update your site, how well-written your material is, how cleverly you promote your content with catchy headlines and good writing, it will all come to nothing if the subject matter is boring.

The trick is to come up with topics that your visitors will want to read and which also make them feel that your site is worth visiting again when they’re done.

Today’s internet audience is amazingly fickle, so if you can’t keep a steady stream of relevant, compelling topics coming out, then you will find your traffic tumbling as your audience deserts you. 

Uniqueness is Gold

What actually constitutes compelling website topics? That, of course, will vary widely based upon what the subject matter of your website is. However, there is one characteristic that readers value which cuts across all possible topics. That golden characteristic is uniqueness.

No matter how well-done your article is on the topics you cover, it will fall flat if people have already seen it before. No one wants yesterday’s news or content that they can get anywhere.

What attracts and holds traffic are articles that you have but that no one else does. Once you establish a reputation as a website with a fresh perspective with info that only you offer, you will find traffic flocking to your site from all over on a daily basis. 

How to Know What is Unique

So, how do you know what is unique? There is really only one way to find out, and that is to see what everybody else in your market is doing for readers like yours.

Monitoring the sites of your competitors and sites dealing with areas related to your field will give you an overview of the types of topics and subjects of interest that others have already covered. Your task then becomes coming up with material that these other sites have not explored. 

How to Choose a Topic 

Ideally, after familiarizing yourself with what others have done, you will be able to come up with topics that are completely different from what anyone else is doing. It can also be effective to do articles similar to what others have done—provided that you have a fresh perspective on them.

Often, there is a lot of content out there on a certain subject, and everybody saying the same old things but using marginally different variations. You can attract a lot of traffic if you can approach these old subjects from a new angle or with fresh information. What is old can be made new again, provided you have an original and interesting way of looking at it. 

Finding topics that draw traffic to your website is something you can do if you carefully monitor the web. Unfortunately, many people are too busy running their business or other enterprise to devote a lot of valuable energy to keeping their website current with relevant and unique content.

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How Our Brains Work Against Us

How Our Brains Work Against Us

A lot of people hoping to make money online are limited to working at it just a few hours per day or less. If you’re working a day job and are frustrated that you can’t spend more time becoming financially free, I have some good news for you.

Do you know what’s even more effective than having more time to work? Getting as much as you possibly can out of the time you do have available.

The reason is that if you’re not focused and effective during a short period of time, then having all day would just mean more wasted time. As a mentor of mine once said, “If you can’t make money in your spare time, you can’t make money full-time.”

So, here are 5 proven tips I want to share, based on what modern neuroscience has shown (not motivational fluff), that will help you to get even closer to your income goals in less time.

How Our Brains Work Against Us

There’s a meme floating around called “Scumbag Brain” that jokes about how the human brain works against us sometimes instead of doing what we want it to. For example…It’s easy to get motivated, but hard to stay disciplined.

Perhaps you’ve noticed that gritting your teeth and relying on willpower alone is not enough.

Think of the last time you were on an exercise program that did not last. You went to the gym religiously for several weeks…until you caught a cold, or missed a day. Then, it was back to your old habits and behavior again—not to mention feelings of guilt and self-blame (which make it even harder to bounce back).

The key is to avoid self-criticism by understanding how your mind works. We all get lazy or have setbacks. The key is to get back on track again quickly when (not if) it happens.

Schedule 90-120 Minute Time Blocks

The easiest way to get something done is to set a specific time and place to do it, and then show up when the time comes. Otherwise, your goals and plans are not concrete enough, and you can fall into the procrastination trap.

It’s also a fact that people can only stay focused and productive for 90 to 120 minutes at a time, before we need a rest or diversion. It’s impossible to stay ultra-productive all the time. Don’t even bother trying.

Instead, schedule blocks of time when you’ll be doing nothing but working, and when it’s over, STOP. Take a 15-20 minute break, or wrap it up for the day.

Also, treat your scheduled commitment to yourself as seriously as you would your job. Isn’t it just as important?

Prioritize Your Top 5 Items

It helps to list the top 5 tasks to accomplish each day, preferably the night before. Then, when the time comes to work, work on one thing at a time, starting with the most important action item of the day. When it’s finished, move on to item #2, and so on, until done. Do NOT try to do two things at once! Multi-tasking is a myth and a joke.

It gives people the illusion that they are getting more done, but in reality you lose concentration while switching back and forth between items because it takes time for the mind to get caught up again.

Create an Environment for Focused Work

Your performance is affected the environment you’re in and the tools available to you, positively or negatively. Give your body and mind what they need to perform by setting up your workspace for success.

Before you start, clear out the clutter and remove any potential distractions. Have only one window open on your computer. Get away from email, phone, and social media until your work block is over. You can schedule a separate session for phone calls and email.

I have also found that upbeat music helps me move more quickly, as long as it’s not too distracting (and no vocals—otherwise my mind pays attention to the lyrics).

Take a Fun Break!

Lastly, don’t forget to give yourself the rest you need, in order to have the concentration reserves you need to fuel your work.

So make a point to schedule periods each day for breaks, leisure, and fun as well as working on your business. It’s just as important if you want to be consistent in the long run!