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Anatomy of a Good Advertisement

Anatomy of a Good Advertisement

Advertising is a major part of marketing.  As far as some people are concerned, it’s the only thing marketing really does.  While we know this isn’t exactly true, learning how to create a good advertisement will help you get the most out of your investments.

Most of the advertising you’ll do will be paid graphical ads which appear on other websites.  You may also do some sort of Google Pay-Per-Click, but the concepts are basically the same.  The goal is to grab people’s attention and get them to click your link.  This article will help you do exactly that.

Short and Sweet

 People are exposed to such an excessive amount of advertising these days that you don’t get much of their attention.  You may get a second, at most, before someone has decided to engage with or ignore your advertising.  This means the impact your ad makes needs to happen right away.

Simpler and shorter is better.  If it can be done in only a few words, that’s the best way to go.  Remember that your ad won’t be very big. It won’t be able to do much, because you want to keep your costs down.  Something short, direct, and engaging is what you’ll need.

Engage

 The biggest problem with a lot of advertising is that it tries to sell to customers.  While this might be the point of the ad itself, it would be far more successful if it could engage the customers somehow—just enough to click on the ad.  You want to make them think, to make them stop and consider your ad or click through to find more information.

The key to engaging your viewers is to understand them.  What are their hot-button topics?  What can you hit on to really get them going?  Consider being a little controversial.  Avoid the most obvious route and choose a message that will really force them to click.

Asking for their opinions can help.  Running a contest that requires player participation is great.  At the very least, use a message that might make them a little upset so they’ll be more inclined to click through and see what you’re talking about.

Tracking

 Tracking may not seem like a major part of a good advertisement, but that’s just because customers will never see it.  From the business side of things, however, tracking is one of the most important elements in any advertisement.  Tracking is important because you’ll never truly know how successful an ad is unless you have a way to track its effectiveness.

There are a number of great tracking programs you can use and many of them are free.  You’ll be able to see exactly how many times the ad was displayed, how many times it was clicked, and even things such as where the visitors went or how long they stayed.  This is invaluable information which lets you perfect your advertising in the future.

Creating great advertisements is hard when you’re doing everything yourself.  What you need is a team of experienced and dedicated professionals that can do all of the work for you. 

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5 Things Every New Collector Needs to Know

5 Things Every New Collector Needs to Know

Art collecting can be called an art onto its self, and I should say there is no right way to buy art! Art is a personal thing and you should always buy what you fall in love with or what excites you. Yes, there are many styles, names, trends and some art goes up faster than others. Art can be very trendy and people may be talking about this artist more than that one. But somewhere between fine wine and investments is where you can find fine art.

Art As An Investment

The basics of art as an investment is that you purchase a piece of art that you’re passionate about and in time the artist, gallery, or art house start selling that artist’s artwork for more than what you paid for it. Voila! you now have equity in your piece of art, keeping in mind there are many factors to how fast the equity grows and demand for that particular artist. A friend of mine sometimes uses her collection as currency, trading artworks for other things she needs. She has used this method to buy cars, pay bills and dinner. The real value in art is finding other people that are as passionate about that artist as you are. Because of this, if you own the right pieces of art it can be leveraged by sharing it with the world. Corporations, museums and traveling exhibitions lease these kinds of artworks all the time which provide income for the owners. But If you want a guarantee on your art buying… then I suggest you buy art for love, you’ll always get your value out of it.

Do Your Research

Spend some time learning about the artwork and the artist because trends and popularity can both be misleading. Whenever possible, buy art in person and even better meet with the artist. Ask them about the series if it is in one, ask what is the size of it and if they plan on continuing the series. At some point, you may plan to buy another artwork and it would be good to know if there will be more in that style. If you have the pleasure of talking to the artist, try to find out if they do art fulltime, where they will be showing next and what projects are coming up next. A lot of artists do studio sales, that help control their inventory, sale one-off pieces, and earn them additional income. Knowing when these artists are having their studio sales can normally save you a lot of cash, plus you get to hang-out in the studio. Research can be a collector’s best friend.

Collect with a Focus

This is a hard one for new collectors because they have not set any parameters yet. You do not need to limit yourself to just one type of work. Focus on a style or two or three styles, this will really help you build a great collection. This type of collecting helps to make it easier for identifying the kinds of works you want to purchase.

Proper Title Transfer

Any reputable art dealer or gallery should provide you with things like the provenance, condition, artist information with signature, history and edition numbers.

Documentation Is King

As a collector, you need to have all the documentation for your collection. Because anyone that needs to evaluate your collection must have a very thorough understanding of all the pieces. From your very first artwork you purchase, start a list of all the works, descriptions, invoices of sale prices, the purchase dates, and subsequent appraisal prices. It’s a good practice and will save you so many headaches in the future.

One of the simplest ways to learn more about an artwork or an artist is to ask questions, have fun and happy collecting.