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Expanding Your Content Presence

Expanding Your Content Presence

Content marketing is becoming more important than ever.  The absolute best way to create a popular website and build a list of loyal readers is to deliver high quality, informative, and entertaining content.  This may sound easy but after a few months you begin to run out of ideas.

Since you don’t want to keep posting the same thing over and over again, you’ll need a strategy for creating engaging new content.  The following is a simple technique that will allow you to take one piece of content and turn it into a variety of different things.

Where to start

You should start with the most popular content that you already have.  What’s been liked, commented on, and shared the most? It could be a video, podcast, article, or email so long as it was well received and pulled in a lot of traffic.  Longer content works better than shorter pieces but any size will do.

Take this material and extract the main information.  You’ll want to have the general idea or topic of the content as well as the main points it touches on.  Take this and turn it into a rough outline that can be used again.

Books and Reports

The easiest thing to do is hire a writer.  Give them the outline you created from the popular content and tell them you want a short book or a report based around that information.  This can be written rather quickly and can be a great resource.  You can send it out for free to your list, use it to get new subscribers or even sell it on Kindle.

Videos

Videos are popular and high value pieces of content.  They can easily be created from the outline you made previously.  There are a few options but one of the easiest is to simply make a slide show based on the information.  With a little music and the right branding, a video like this can help drive traffic to your site and increase your presence on places like YouTube.

Serialized Articles

You may find that one of your most popular pieces of content is also one of the longest pieces you have.  These are great candidates for serialized articles.  Rather than simply writing one post, you can write a few and release them over a period of time.

This is a great option for newsletters but can also work well for blogs.  Since people will need to come back to read the new articles, you’ll have returning visitors.

It can be tough to come up with a constant stream of content.  High quality material is, however, more important than ever so implementing a strategy that helps you expand your content can be a great idea.

You probably already have a few great options and a little time or money is all that’s needed to turn them into something else. 

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Content Marketing for Long Term Success

Content Marketing for Long Term Success

Content marketing is one of the fastest-growing forms of advertising online, and for several good reasons. More and more people are learning the power of strong content that potential customers are looking for, so it’s important to know how to make content marketing work for your long-term success online.

Content Marketing is Cheap

Yes, it is cheap, at least when you compare it to other forms of marketing that are out there for online marketers such as pay-per-click, media buys, video ads, and much more.

Content is not just limited to articles, as it can encompass all types of media, such as infographics (which are extremely popular now), videos, images, how-to reports, and slideshows.

In fact, it is best to diversify your content so that people do not get bored with the same content type all over your site.

Finally, it is best to get to know what type of media works best in your industry. Some industries, such as an auto repair business, would do best with how-to videos so people can see exactly how to fix a certain vehicle. Other industries, such as a logistics company, may do better with the use of the visually appealing infographic.

Test to see what works best for your industry, and you will see how cheap content marketing is when compared to the leads and sales that it generates.

Content Lasts Forever

Well, it may not last forever, but once you publish your content online, that piece will be available for as long as you allow it—meaning that people will benefit for a long time.

Unlike a TV ad that will be gone after the marketing campaign is completed, a content marketing campaign will create content that will last for years.

In essence, you are creating an asset that customers can reference for years to come. And, with the cost of content marketing being lower than other forms of advertising, your return on investment is often high.

Also, the longer that your content is online, the better chance it has of being linked to from other authority sites in the industry. The more links, likes, shares, and tweets that you get will just help solidify the investment that you initially made.

Become an Industry Expert

One more thing…The content that is created during a content marketing campaign will also help establish you as a known expert and authority in the industry that you are in, provided that you are supplying new and fresh thoughts. This will increase the likelihood that any leads you receive will be pre-sold and more likely to purchase what you have.

Becoming an industry expert is not only desirable among your peers, it’s also extremely valuable in the eyes of the search engines—specifically Google. The more content that you produce on a subject, the more you will start to organically move up in the search engines, thus increasing your traffic.

Getting Started

Content marketing will only grow in importance and effectiveness from here on. Since customers are already looking for and expecting specific industry information, it’s up to your company to get on board with this trend or risk losing a large portion of online visitors to someone else

Customers want to learn and trust the company they are doing business with, and content marketing will get you started in the right direction. It does not work overnight…but it does work!