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Content Marketing for Long Term Success

Content Marketing for Long Term Success

Content marketing is one of the fastest-growing forms of advertising online, and for several good reasons. More and more people are learning the power of strong content that potential customers are looking for, so it’s important to know how to make content marketing work for your long-term success online.

Content Marketing is Cheap

Yes, it is cheap, at least when you compare it to other forms of marketing that are out there for online marketers such as pay-per-click, media buys, video ads, and much more.

Content is not just limited to articles, as it can encompass all types of media, such as infographics (which are extremely popular now), videos, images, how-to reports, and slideshows.

In fact, it is best to diversify your content so that people do not get bored with the same content type all over your site.

Finally, it is best to get to know what type of media works best in your industry. Some industries, such as an auto repair business, would do best with how-to videos so people can see exactly how to fix a certain vehicle. Other industries, such as a logistics company, may do better with the use of the visually appealing infographic.

Test to see what works best for your industry, and you will see how cheap content marketing is when compared to the leads and sales that it generates.

Content Lasts Forever

Well, it may not last forever, but once you publish your content online, that piece will be available for as long as you allow it—meaning that people will benefit for a long time.

Unlike a TV ad that will be gone after the marketing campaign is completed, a content marketing campaign will create content that will last for years.

In essence, you are creating an asset that customers can reference for years to come. And, with the cost of content marketing being lower than other forms of advertising, your return on investment is often high.

Also, the longer that your content is online, the better chance it has of being linked to from other authority sites in the industry. The more links, likes, shares, and tweets that you get will just help solidify the investment that you initially made.

Become an Industry Expert

One more thing…The content that is created during a content marketing campaign will also help establish you as a known expert and authority in the industry that you are in, provided that you are supplying new and fresh thoughts. This will increase the likelihood that any leads you receive will be pre-sold and more likely to purchase what you have.

Becoming an industry expert is not only desirable among your peers, it’s also extremely valuable in the eyes of the search engines—specifically Google. The more content that you produce on a subject, the more you will start to organically move up in the search engines, thus increasing your traffic.

Getting Started

Content marketing will only grow in importance and effectiveness from here on. Since customers are already looking for and expecting specific industry information, it’s up to your company to get on board with this trend or risk losing a large portion of online visitors to someone else

Customers want to learn and trust the company they are doing business with, and content marketing will get you started in the right direction. It does not work overnight…but it does work!

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Get To Know The Four Ps of Marketing

Get To Know The Four Ps of Marketing

Marketing isn’t easy, and without a proper marketing plan in place, your company may suffer. The main ingredients for a successful marketing campaign are the four Ps. These essential marketing items are product, price, placement, and promotion. To provide a positive experience for your customers, it is in your best interest to ensure that each P works with all the others.

It takes a lot of work and effort to determine what customers want and need, as well as identifying their shopping habits. Once these steps are taken, you will then need to produce your product, find the right price point, and promote it. All of these actions must be taken together to avoid problems. Let’s explore the four Ps of marketing, determine what they are, and how they work together.

Product

Your product is the heart of your business. It is near and dear to your heart, and if you’ve done your homework, it’s something that is unique to the market, allowing it to stand out from the rest of the competition. The challenge with any product, however, is remaining distinct and unique. From a product perspective, it is best if you have a solid understanding of what customers are looking for in regards to benefits and features.

It’s also imperative that you learn how they will use your product, that way you can make sure the product you’re offering fits their wants and needs. If the product doesn’t fulfill a need, it won’t be likely that customers will purchase it. Perform market research to have a good idea of ways your product will be used.

Price

Of course, your product is only going to sell if you set the appropriate price point. Your business will want to use production costs, projected fulfillment, and other key metrics to determine the proper price for your product. Make sure you are conveying the quality of your product to customers when considering the initial amount of your product. At the same time, do what you can to keep in mind how the price you select, along with costs of manufacturing and production, will have an impact on your product in the long-term.

Placement

In today’s market, placement is no longer simply about identifying the appropriate retailers or best locations. There are now many other channels and outlets to give consideration when thinking about your product placement. Where is the area with the highest foot traffic? Which retailer is showing growth and expansion? What businesses does it make the most sense to establish a partnership with?

These are all questions you will want to consider when it comes to product placement, but you’ll all need to think about the digital aspect of marketing. Will you want to have a social media campaign? Ensuring your product is in a spot which will gain traction and attention in the market is the key to successful product placement.

Promotion

With the continued growth and immersion of our lives into social media, it only makes sense to promote and market your product online. This means that your product marketing needs to be multi-pronged, something that did not require as much attention in the past.

Nowadays, customers want to see the product first-hand. They want to interact with it, ask questions about it, get answers about it and learn more about the brand, all from the comfort of their home. Provide high-quality videos and content to your potential customers, and they will reward you with their loyalty.

Take time to understand each of the four Ps and how they can make or break your marketing campaign. Have a strategy for each ingredient, and focus on trouble spots that may disrupt a successful product. Pay close attention to the four Ps of marketing, but also consider other marketing resources which can accentuate and highlight your product.