Category : Online Marketing
Choosing Topics That Draw Visitors to Your Website
By now, most online marketers know the basics of maintaining a relevant website. Regular updating, easy readability, intriguing headlines, and accessible writing are all widely understood to be essential to keeping people interested in your website.
However, none of these things address the most essential aspect of generating and maintaining traffic that can ultimately be turned into sales. That all-important detail is…finding topics your audience will be interested in to begin with.
Topics Are What Matter
No matter how often you update your site, how well-written your material is, how cleverly you promote your content with catchy headlines and good writing, it will all come to nothing if the subject matter is boring.
The trick is to come up with topics that your visitors will want to read and which also make them feel that your site is worth visiting again when they’re done.
Today’s internet audience is amazingly fickle, so if you can’t keep a steady stream of relevant, compelling topics coming out, then you will find your traffic tumbling as your audience deserts you.
Uniqueness is Gold
What actually constitutes compelling website topics? That, of course, will vary widely based upon what the subject matter of your website is. However, there is one characteristic that readers value which cuts across all possible topics. That golden characteristic is uniqueness.
No matter how well-done your article is on the topics you cover, it will fall flat if people have already seen it before. No one wants yesterday’s news or content that they can get anywhere.
What attracts and holds traffic are articles that you have but that no one else does. Once you establish a reputation as a website with a fresh perspective with info that only you offer, you will find traffic flocking to your site from all over on a daily basis.
How to Know What is Unique
So, how do you know what is unique? There is really only one way to find out, and that is to see what everybody else in your market is doing for readers like yours.
Monitoring the sites of your competitors and sites dealing with areas related to your field will give you an overview of the types of topics and subjects of interest that others have already covered. Your task then becomes coming up with material that these other sites have not explored.
How to Choose a Topic
Ideally, after familiarizing yourself with what others have done, you will be able to come up with topics that are completely different from what anyone else is doing. It can also be effective to do articles similar to what others have done—provided that you have a fresh perspective on them.
Often, there is a lot of content out there on a certain subject, and everybody saying the same old things but using marginally different variations. You can attract a lot of traffic if you can approach these old subjects from a new angle or with fresh information. What is old can be made new again, provided you have an original and interesting way of looking at it.
Finding topics that draw traffic to your website is something you can do if you carefully monitor the web. Unfortunately, many people are too busy running their business or other enterprise to devote a lot of valuable energy to keeping their website current with relevant and unique content.